Ever since Sydney Sweeney showed up taking a sexy bath in an ad for small brand Dr. Squatch’s body wash back in October 2024, fans have wondered how far the actress would go in her collaborative endeavors. Now we know that she really will do whatever she needs to do to get her bag — and good for her, honestly. The Euphoria and Madame Web star is collaborating with the brand again, this time on a soap that allegedly contains her bathwater. Yes, you read that right.
“You kept asking about my bathwater after the @drsquatch ad… so we kept it,” reads a post on Sweeney’s Insta account. “Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.”
Naturally, the internet has all kinds of opinions on the new product, which is limited to a 5,000 bar run, at least for now. “Legally you can’t actually sell sanitary products unless they are well… clean so it’s just an ad hook. Tho I’d imagine she helped pick the scent,” one fan commented on a Reddit post about the new product on r/Entertainment, while another noted, “Realistically its bathwater that’ll be purified to the point that its just ‘normal’ water. A gimmick that’s going to sell millions of units.”
Other fans started to think about the logistics of making this kind of product. “Also… I’m just imagining her needing to like, siphon the bath water into buckets with lids after every bath to be picked up by some guy every other week and driven across state lines to a soap making facility,” one Redditor wrote in the comments. “Do people really think that’s going to happen?” Another fan hilariously quipped back, “Of course not. She bathes at the factory.”
“It could also just be a medicine dropper full for an entire 1,000 gallon batch or something,” one user wrote in a more serious manner. Another fan did some math: “Since it’s limited to 5,000 bars it would only be one bath, assuming she’s using 2 oz of water per bar of soap. 302 liters per bathtub, ~34 oz per liter.”
That said, some folks chose to be a bit more realistic about the whole thing. “There is zero chance it actually has bathwater in it,” one Redditor wrote. “It’s a joke brand, they always make crazy claims like this with their soaps.”
Fans have long been curious about Sweeney’s penchant for seemingly lucrative brand deals, something she’s been very open about pursuing pretty much since she rose to prominence. “Ok, for real tho, did she just get addicted to the hustle? Or is she drowning in debt?” one user questioned in the comments.
But another user had a really good point about the state of the business for stars these days: “There are no more true movie stars anymore. The only ones are the same ones from 30 years ago. These celebs have extremely short shelf lives, especially ones like her. She’s gotta capitalize now before the next one pops up.”
That said, some people seemingly don’t understand how these kinds of arrangements could be smart business for her. “Yeah, this seems like something a has-been D lister would do, not someone who I thought was at the top of her game?” one fan questioned, while another noted, “I’d have to guess that D-lister hustle with A-lister appeal generates way more money.”
Ultimately, though, many fans recognize that Sweeney is simply capitalizing on the audience she already knows she has — and they recognize that that’s a win for her. “She ain’t stupid and she knows her audience,” one user wrote, while another added, “I mean why not sucker money out the simps. It’s pretty funny.” A third fan also noted, “Probably worth it in the end, so many weirdos in the world, she’s about to be a multi-zillionaire.”
Many, many people are probably going to try to get their hands on this soap, but the fact remains that only a few thousand will get to experience Sweeney’s bathwater in soap form. And some fans think that those who do get their hands on the product are going to, uh, misuse them. “Millions of people are going to be doing the ‘Tim Robinson apologizing for being a bad boy in Friendship,’” one user wrote — and if you’ve seen the movie, you definitely know what they’re talking about. Another fan added, “People are gonna eat the soap, aren’t they.” Yeah, buddy, they probably are.
At the end of the day, it seems as though Sweeney’s fans are generally excited about her taking advantage of her hotness factor — so much so that different versions of this joke appeared several times on Reddit alone: “That’s disgusting! Where?”
In case you too are looking to get your hands on some, the soap — which is officially called Sydney’s Bathwater Bliss — will be available on June 6 on the brand’s website.
Image credit: Dr. Squatch.
Lex Briscuso is a film and television critic and a freelance entertainment writer for IGN. You can follow her on Twitter at @nikonamerica.
