The Wheel of Time fans desperate to save the show after its Prime Video cancelation have taken their campaign to the next level: billboards.
The Wheel of Time is an adaptation of the much-loved fantasy book series by Robert Jordan, with a cast led by Rosamund Pike. After a shaky first two seasons that had fans of the books in uproar over controversial changes from the source material, Season 3 appeared to win over the fanbase and, it was felt, set up the show for even better things to come.
But last month it emerged that Prime Video had decided against renewing The Wheel of Time for Season 4 after what Deadline reported were “lengthy deliberations.” Apparently executives liked the show, but couldn’t make it work financially.
Brandon Sanderson, who finished Jordan’s The Wheel of Time book series, has gone on the record to offer his thoughts on the series’ cancelation, saying: “I do think it’s a shame, as while I had my problems with the show, it had a fanbase who deserved better than a cancelation after the best season. I won’t miss being largely ignored; they wanted my name on it for legitimacy, but not to involve me in any meaningful way.”
And showrunner Rafe Judkins insisted The Wheel of Time was watched “by huge numbers of people all over the world,” pointing to viewership data to back up his claim. Judkins also expressed a degree of hope that someone, somewhere will pick up The Wheel of Time, highlighting sci-fi show The Expanse, which was canceled by SYFY before Amazon saved it and finished the story.
All the while, a growing fan effort to save The Wheel of Time has picked up thousands of signatories. At the time of this article’s publication, over 163,000 fans had signed an online petition to “Save The Wheel of Time.” “Finish the story,” the organizers of the petition say on their website. “It deserves to be told in full!”
In order to make their voices heard, a Brazilian fan group crowdsourced their own billboard in Times Square in New York City, which Judkins subsequently acknowledged on social media.
Hora de tecer e mudar o padrão
Quero todo mundo usando as tags:#TheWheelOfTimeSquare#SaveWot
DÊ RT PARA ALCANÇARMOS TODAS AS AES SEDAI!#TheWheelOfTime pic.twitter.com/1RLTxIo04p
— Alex Sedai (@Sra_Damodred) June 6, 2025
And one fan independently funded their own billboard time with a message that simply read: “I could have spent this money on my Amazon subscription but they cancelled my fave show so here we are instead (AGAIN).
“Help save The Wheel of Time.”
Speaking to IGN, one ‘SaveWOT’ campaign organizer said the team of volunteers was planning to rent even more billboard ads across the globe as they take their fight to the next level.
”Everyone is simply blown away with the generosity shown by fans of The Wheel of Time!” they said. “To hit not one, but three fundraising targets so quickly is incredible and it shows that there is such desire to see this fantastic show continue. This is a true grassroots effort, with support pouring in from around the world.”
The organizers have said they’re treating Judkins’ words as “a signal that fan pressure can save The Wheel of Time,” but it remains to be seen if Sony Pictures Television, the key stakeholder in all this, takes notice. While some fans hope Apple may pick up The Wheel of Time for Apple TV+, given the slate of expensive sci-fi and fantasy shows it already has on its books that is perhaps wishful thinking. Indeed, TVLine recently reported that its “well-placed sources” indicated The Wheel of Time wasn’t being shopped around to other streamers.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
